$1.30B a year in installed residential roofing demand across 16 metro and micropolitan areas — #20 of 52 (the 50 states, DC and Puerto Rico).
The South Carolina roofing market is about $1.30B a year in installed residential demand (1.9% of the US total), ranking #20 of 52 states and jurisdictions (the 50 states, DC and Puerto Rico, where modeled). The largest metro is Greenville, SC at $295.69M of South Carolina demand. Statewide, the market is roughly 91,547 jobs a year: $921.73M replacement on existing homes and $379.23M new single-family construction.
Every modeled metro with homes in South Carolina. A metro that crosses a state line shows only the share of its demand inside South Carolina; firm counts, scores and saturation describe the whole metro. Each links to its full market file.
| # | Metro | Annual demand | Share of state | Opportunity score | Demand / firm | Saturation |
|---|---|---|---|---|---|---|
| 1 | Greenville, SC | $295.69M | 22.7% | 66.3 | $4.05M | Wide Open |
| 2 | Charleston, SC | $229.94M | 17.7% | 69.2 | $3.90M | Wide Open |
| 3 | Columbia, SC | $177.58M | 13.7% | 65.6 | $3.06M | Wide Open |
| 4 | Myrtle Beach, SC | $149.49M | 11.5% | 64.6 | $4.82M | Wide Open |
| 5 | Spartanburg, SC | $112.31M | 8.6% | 64.9 | $5.91M | Land Grab |
| 6 | Charlotte, NC (16% in SC) | $103.70M | 8.0% | 64.7 | $2.23M | Balanced |
| 7 | Hilton Head Island, SC | $49.70M | 3.8% | 58.9 | $1.91M | Balanced |
| 8 | Augusta, GA (34% in SC) | $40.46M | 3.1% | 66.8 | $2.75M | Balanced |
| 9 | Florence, SC | $35.09M | 2.7% | 57.0 | $8.77M | Land Grab |
| 10 | Seneca, SC | $26.87M | 2.1% | 52.3 | $4.48M | Wide Open |
| 11 | Gaffney, SC | $16.39M | 1.3% | 50.8 | $16.39M | Land Grab |
| 12 | Greenwood, SC | $15.64M | 1.2% | 46.7 | $1.96M | Crowded |
| 13 | Sumter, SC | $14.83M | 1.1% | 43.4 | $2.47M | Balanced |
| 14 | Murrells Inlet, SC | $12.77M | 1.0% | 43.3 | $12.77M | Land Grab |
| 15 | Orangeburg, SC | $12.34M | 0.9% | 41.7 | $6.17M | Land Grab |
| 16 | Newberry, SC | $8.16M | 0.6% | 40.6 | $8.16M | Land Grab |
All states (CSV) All 935 metros (CSV)
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South Carolina's metro areas had 1,456,151 single-family detached homes in the 2019–23 Census survey, against 1,325,892 in 2014–18: the stock grew 9.8% over five years. Population changed +6.0% over the same years. Those homes are the base roofing replacement demand is sized on. The dollar market size itself has no measured history, so no growth rate is published for it.
Census Building Permits Survey, 14 metros whose primary state is South Carolina and that report every year.
NOAA Storm Events, 14 metros, every year loaded. Hail pulls roofing replacement forward.
The South Carolina roofing market is about $1.30B a year in installed residential demand (1.9% of the US total), ranking #20 of 52 states and jurisdictions (the 50 states, DC and Puerto Rico, where modeled). The largest metro is Greenville, SC at $295.69M of South Carolina demand. Statewide, the market is roughly 91,547 jobs a year: $921.73M replacement on existing homes and $379.23M new single-family construction.
Greenville, SC $295.69M; Charleston, SC $229.94M; Columbia, SC $177.58M; Myrtle Beach, SC $149.49M; Spartanburg, SC $112.31M. 16 metro and micropolitan areas in South Carolina are modeled.
By NextTerritory's opportunity score (0-100, a national percentile blend of seven components: market size, growth, affluence, storm exposure, climate, housing age and competition): Charleston, SC 69.2; Augusta, GA 66.8; Greenville, SC 66.3. The score is the same national scale for every metro, so it compares across state lines.
Saturation compares each metro's annual roofing demand with its count of specialty contractor establishments (BLS QCEW). Across South Carolina's metros: 6 Land Grab; 5 Wide Open; 4 Balanced; 1 Crowded. Land Grab is the least crowded cohort nationally, Knife Fight the most.
South Carolina's metro areas had 1,456,151 single-family detached homes in the 2019–23 Census survey, against 1,325,892 in 2014–18: the stock grew 9.8% over five years. Population changed +6.0% over the same years. Those homes are the base roofing replacement demand is sized on. The dollar market size itself has no measured history, so no growth rate is published for it.
Bottom-up, metro by metro: owner-occupied single-family homes divided by the line's service life, adjusted for housing age and hail exposure, priced at the model's average ticket, plus single-family permits at a builder price. Metros that cross a state line are split by single-family housing in each county. Rural counties outside a metro are not modeled.
Free to reuse, including commercially, with credit (CC BY 4.0). Suggested citation:
NextTerritory (2026). South Carolina Roofing Market Size. https://nextterritory.com/us-roofing-market/south-carolina. Licensed CC BY 4.0.
States ranked near South Carolina, and the other exterior lines here.