$1.92B a year in installed residential roofing demand across 35 metro and micropolitan areas — #12 of 52 (the 50 states, DC and Puerto Rico).
The Michigan roofing market is about $1.92B a year in installed residential demand (2.8% of the US total), ranking #12 of 52 states and jurisdictions (the 50 states, DC and Puerto Rico, where modeled). The largest metro is Detroit, MI at $939.17M of Michigan demand. Statewide, the market is roughly 115,053 jobs a year: $1.80B replacement on existing homes and $125.85M new single-family construction.
Every modeled metro with homes in Michigan. A metro that crosses a state line shows only the share of its demand inside Michigan; firm counts, scores and saturation describe the whole metro. Each links to its full market file.
| # | Metro | Annual demand | Share of state | Opportunity score | Demand / firm | Saturation |
|---|---|---|---|---|---|---|
| 1 | Detroit, MI | $939.17M | 48.9% | 67.1 | $5.13M | Land Grab |
| 2 | Grand Rapids, MI | $177.48M | 9.2% | 60.4 | $2.40M | Wide Open |
| 3 | Ann Arbor, MI | $104.46M | 5.4% | 71.1 | $6.14M | Land Grab |
| 4 | Flint, MI | $101.28M | 5.3% | 60.8 | $5.63M | Wide Open |
| 5 | Lansing, MI | $70.09M | 3.6% | 58.7 | $3.34M | Wide Open |
| 6 | Niles, MI | $54M | 2.8% | 69.1 | $18M | Land Grab |
| 7 | Kalamazoo, MI | $41.56M | 2.2% | 55.0 | $2.77M | Balanced |
| 8 | Monroe, MI | $38.47M | 2.0% | 60.5 | $5.50M | Land Grab |
| 9 | Traverse City, MI | $33.01M | 1.7% | 56.3 | $1.50M | Crowded |
| 10 | Saginaw, MI | $32.33M | 1.7% | 49.2 | $2.94M | Balanced |
| 11 | Muskegon, MI | $31.05M | 1.6% | 53.5 | $3.88M | Wide Open |
| 12 | Jackson, MI | $27.84M | 1.4% | 54.0 | $4.64M | Land Grab |
| 13 | Bay City, MI | $25.95M | 1.4% | 50.3 | $3.71M | Wide Open |
| 14 | Battle Creek, MI | $23.03M | 1.2% | 47.5 | $5.76M | Land Grab |
| 15 | Holland, MI | $22.51M | 1.2% | 51.2 | $3.22M | Wide Open |
| 16 | Midland, MI | $20.65M | 1.1% | 53.8 | $6.88M | Land Grab |
| 17 | South Bend, IN (20% in MI) | $19.84M | 1.0% | 64.1 | $5.54M | Land Grab |
| 18 | Adrian, MI | $18.30M | 1.0% | 53.8 | $9.15M | Land Grab |
| 19 | Marquette, MI | $17.56M | 0.9% | 57.2 | $4.39M | Land Grab |
| 20 | Sturgis, MI | $16.58M | 0.9% | 53.9 | $5.53M | Wide Open |
| 21 | Owosso, MI | $12.66M | 0.7% | 41.4 | $6.33M | Land Grab |
| 22 | Hillsdale, MI | $8.52M | 0.4% | 42.4 | $2.84M | Wide Open |
| 23 | Cadillac, MI | $8.49M | 0.4% | 43.0 | $943.23K | Crowded |
| 24 | Houghton, MI | $7.74M | 0.4% | 45.3 | $1.29M | Crowded |
| 25 | Mount Pleasant, MI | $7.70M | 0.4% | 31.6 | $7.70M | Land Grab |
| 26 | Coldwater, MI | $7.53M | 0.4% | 35.9 | $3.76M | Land Grab |
| 27 | Escanaba, MI | $7.28M | 0.4% | 35.0 | $1.82M | Crowded |
| 28 | Big Rapids, MI | $6.95M | 0.4% | 42.8 | $3.48M | Wide Open |
| 29 | Alma, MI | $6.76M | 0.4% | 37.2 | $1.13M | Crowded |
| 30 | Petoskey, MI | $6.71M | 0.3% | 38.2 | $745.55K | Crowded |
| 31 | Alpena, MI | $5.89M | 0.3% | 34.5 | $2.95M | Wide Open |
| 32 | Ludington, MI | $5.66M | 0.3% | 35.6 | $2.83M | Wide Open |
| 33 | Sault Ste. Marie, MI | $5.65M | 0.3% | 35.5 | $5.65M | Land Grab |
| 34 | Iron Mountain, MI (74% in MI) | $5.05M | 0.3% | 43.9 | $2.26M | Crowded |
| 35 | Marinette, WI (31% in MI) | $4.21M | 0.2% | 50.3 | $6.79M | Land Grab |
All states (CSV) All 935 metros (CSV)
Also on Kaggle · Hugging Face, ready to load into a notebook.
Michigan's metro areas had 2,932,149 single-family detached homes in the 2019–23 Census survey, against 2,916,560 in 2014–18: the stock grew 0.5% over five years. Population changed +1.0% over the same years. Those homes are the base roofing replacement demand is sized on. The dollar market size itself has no measured history, so no growth rate is published for it.
Census Building Permits Survey, 33 metros whose primary state is Michigan and that report every year.
NOAA Storm Events, 33 metros, every year loaded. Hail pulls roofing replacement forward.
The Michigan roofing market is about $1.92B a year in installed residential demand (2.8% of the US total), ranking #12 of 52 states and jurisdictions (the 50 states, DC and Puerto Rico, where modeled). The largest metro is Detroit, MI at $939.17M of Michigan demand. Statewide, the market is roughly 115,053 jobs a year: $1.80B replacement on existing homes and $125.85M new single-family construction.
Detroit, MI $939.17M; Grand Rapids, MI $177.48M; Ann Arbor, MI $104.46M; Flint, MI $101.28M; Lansing, MI $70.09M. 35 metro and micropolitan areas in Michigan are modeled.
By NextTerritory's opportunity score (0-100, a national percentile blend of seven components: market size, growth, affluence, storm exposure, climate, housing age and competition): Ann Arbor, MI 71.1; Niles, MI 69.1; Detroit, MI 67.1. The score is the same national scale for every metro, so it compares across state lines.
Saturation compares each metro's annual roofing demand with its count of specialty contractor establishments (BLS QCEW). Across Michigan's metros: 15 Land Grab; 11 Wide Open; 2 Balanced; 7 Crowded. Land Grab is the least crowded cohort nationally, Knife Fight the most.
Michigan's metro areas had 2,932,149 single-family detached homes in the 2019–23 Census survey, against 2,916,560 in 2014–18: the stock grew 0.5% over five years. Population changed +1.0% over the same years. Those homes are the base roofing replacement demand is sized on. The dollar market size itself has no measured history, so no growth rate is published for it.
Bottom-up, metro by metro: owner-occupied single-family homes divided by the line's service life, adjusted for housing age and hail exposure, priced at the model's average ticket, plus single-family permits at a builder price. Metros that cross a state line are split by single-family housing in each county. Rural counties outside a metro are not modeled.
Free to reuse, including commercially, with credit (CC BY 4.0). Suggested citation:
NextTerritory (2026). Michigan Roofing Market Size. https://nextterritory.com/us-roofing-market/michigan. Licensed CC BY 4.0.
States ranked near Michigan, and the other exterior lines here.