$1.23B a year in installed residential siding demand across 35 metro and micropolitan areas — #10 of 52 (the 50 states, DC and Puerto Rico).
The Michigan siding market is about $1.23B a year in installed residential demand (2.9% of the US total), ranking #10 of 52 states and jurisdictions (the 50 states, DC and Puerto Rico, where modeled). The largest metro is Detroit, MI at $587.14M of Michigan demand. Statewide, the market is roughly 80,249 jobs a year: $1.11B replacement on existing homes and $117.99M new single-family construction.
Every modeled metro with homes in Michigan. A metro that crosses a state line shows only the share of its demand inside Michigan; firm counts, scores and saturation describe the whole metro. Each links to its full market file.
| # | Metro | Annual demand | Share of state | Opportunity score | Demand / firm | Saturation |
|---|---|---|---|---|---|---|
| 1 | Detroit, MI | $587.14M | 47.8% | 70.9 | $8.51M | Land Grab |
| 2 | Grand Rapids, MI | $126.06M | 10.3% | 67.0 | $2.63M | Wide Open |
| 3 | Flint, MI | $59.91M | 4.9% | 64.0 | $5.45M | Wide Open |
| 4 | Ann Arbor, MI | $57.33M | 4.7% | 74.7 | $8.19M | Land Grab |
| 5 | Lansing, MI | $48.49M | 4.0% | 63.3 | $3.46M | Balanced |
| 6 | Niles, MI | $30.71M | 2.5% | 70.2 | $30.71M | Land Grab |
| 7 | Kalamazoo, MI | $27.55M | 2.2% | 59.6 | $5.51M | Wide Open |
| 8 | Monroe, MI | $23.79M | 1.9% | 64.2 | $7.93M | Land Grab |
| 9 | Traverse City, MI | $23.25M | 1.9% | 62.5 | $581.30K | Crowded |
| 10 | Saginaw, MI | $22.15M | 1.8% | 52.6 | $4.43M | Wide Open |
| 11 | Muskegon, MI | $21.76M | 1.8% | 60.6 | $5.44M | Wide Open |
| 12 | Jackson, MI | $19.40M | 1.6% | 60.5 | $9.70M | Land Grab |
| 13 | Holland, MI | $16.28M | 1.3% | 57.6 | $1.81M | Balanced |
| 14 | Bay City, MI | $16.10M | 1.3% | 53.3 | $5.37M | Wide Open |
| 15 | Battle Creek, MI | $15.78M | 1.3% | 52.3 | $7.89M | Land Grab |
| 16 | Adrian, MI | $12.77M | 1.0% | 59.2 | $6.39M | Land Grab |
| 17 | Midland, MI | $12.57M | 1.0% | 57.9 | $6.28M | Land Grab |
| 18 | South Bend, IN (20% in MI) | $11.15M | 0.9% | 66.6 | $6.23M | Wide Open |
| 19 | Marquette, MI | $10.52M | 0.9% | 58.8 | $751.09K | Crowded |
| 20 | Sturgis, MI | $9.93M | 0.8% | 57.3 | $902.60K | Knife Fight |
| 21 | Owosso, MI | $8.72M | 0.7% | 47.3 | $2.18M | Balanced |
| 22 | Cadillac, MI | $5.98M | 0.5% | 48.3 | $746.89K | Crowded |
| 23 | Hillsdale, MI | $5.92M | 0.5% | 47.8 | $740.18K | Crowded |
| 24 | Houghton, MI | $5.55M | 0.5% | 49.4 | $427.25K | Knife Fight |
| 25 | Mount Pleasant, MI | $5.38M | 0.4% | 36.8 | $1.79M | Crowded |
| 26 | Coldwater, MI | $5.19M | 0.4% | 42.4 | $742.08K | Crowded |
| 27 | Escanaba, MI | $5.01M | 0.4% | 39.6 | $334.24K | Knife Fight |
| 28 | Big Rapids, MI | $4.99M | 0.4% | 47.9 | $499.26K | Knife Fight |
| 29 | Petoskey, MI | $4.94M | 0.4% | 45.7 | $4.94M | Land Grab |
| 30 | Alma, MI | $4.67M | 0.4% | 42.1 | $777.53K | Crowded |
| 31 | Alpena, MI | $4.07M | 0.3% | 39.1 | $4.07M | Wide Open |
| 32 | Ludington, MI | $4.02M | 0.3% | 43.2 | $1.01M | Crowded |
| 33 | Sault Ste. Marie, MI | $3.96M | 0.3% | 40.2 | $304.40K | Knife Fight |
| 34 | Iron Mountain, MI (74% in MI) | $3.54M | 0.3% | 47.2 | $4.76M | Wide Open |
| 35 | Marinette, WI (31% in MI) | $2.98M | 0.2% | 54.7 | $1.60M | Balanced |
All states (CSV) All 935 metros (CSV)
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Michigan's metro areas had 2,932,149 single-family detached homes in the 2019–23 Census survey, against 2,916,560 in 2014–18: the stock grew 0.5% over five years. Population changed +1.0% over the same years. Those homes are the base siding replacement demand is sized on. The dollar market size itself has no measured history, so no growth rate is published for it.
Census Building Permits Survey, 33 metros whose primary state is Michigan and that report every year.
NOAA Storm Events, 33 metros, every year loaded. Hail pulls siding replacement forward.
The Michigan siding market is about $1.23B a year in installed residential demand (2.9% of the US total), ranking #10 of 52 states and jurisdictions (the 50 states, DC and Puerto Rico, where modeled). The largest metro is Detroit, MI at $587.14M of Michigan demand. Statewide, the market is roughly 80,249 jobs a year: $1.11B replacement on existing homes and $117.99M new single-family construction.
Detroit, MI $587.14M; Grand Rapids, MI $126.06M; Flint, MI $59.91M; Ann Arbor, MI $57.33M; Lansing, MI $48.49M. 35 metro and micropolitan areas in Michigan are modeled.
By NextTerritory's opportunity score (0-100, a national percentile blend of seven components: market size, growth, affluence, storm exposure, climate, housing age and competition): Ann Arbor, MI 74.7; Detroit, MI 70.9; Niles, MI 70.2. The score is the same national scale for every metro, so it compares across state lines.
Saturation compares each metro's annual siding demand with its count of specialty contractor establishments (BLS QCEW). Across Michigan's metros: 9 Land Grab; 9 Wide Open; 4 Balanced; 8 Crowded; 5 Knife Fight. Land Grab is the least crowded cohort nationally, Knife Fight the most.
Michigan's metro areas had 2,932,149 single-family detached homes in the 2019–23 Census survey, against 2,916,560 in 2014–18: the stock grew 0.5% over five years. Population changed +1.0% over the same years. Those homes are the base siding replacement demand is sized on. The dollar market size itself has no measured history, so no growth rate is published for it.
Bottom-up, metro by metro: owner-occupied single-family homes divided by the line's service life, adjusted for housing age and hail exposure, priced at the model's average ticket, plus single-family permits at a builder price. Metros that cross a state line are split by single-family housing in each county. Rural counties outside a metro are not modeled.
Free to reuse, including commercially, with credit (CC BY 4.0). Suggested citation:
NextTerritory (2026). Michigan Siding Market Size. https://nextterritory.com/us-siding-market/michigan. Licensed CC BY 4.0.
States ranked near Michigan, and the other exterior lines here.