$820.05M a year in installed residential window and door replacement demand across 29 metro and micropolitan areas — #18 of 52 (the 50 states, DC and Puerto Rico).
The Wisconsin window and door replacement market is about $820.05M a year in installed residential demand (2.1% of the US total), ranking #18 of 52 states and jurisdictions (the 50 states, DC and Puerto Rico, where modeled). The largest metro is Milwaukee, WI at $251.29M of Wisconsin demand. Statewide, the market is roughly 78,305 jobs a year: $758.09M replacement on existing homes and $61.96M new single-family construction.
Every modeled metro with homes in Wisconsin. A metro that crosses a state line shows only the share of its demand inside Wisconsin; firm counts, scores and saturation describe the whole metro. Each links to its full market file.
| # | Metro | Annual demand | Share of state | Opportunity score | Demand / firm | Saturation |
|---|---|---|---|---|---|---|
| 1 | Milwaukee, WI | $251.29M | 30.6% | 75.2 | $6.61M | Wide Open |
| 2 | Madison, WI | $98.18M | 12.0% | 76.6 | $1.38M | Crowded |
| 3 | Green Bay, WI | $41.86M | 5.1% | 68.3 | $973.43K | Crowded |
| 4 | Appleton, WI | $40.93M | 5.0% | 71.8 | $2.27M | Crowded |
| 5 | Racine, WI | $34.74M | 4.2% | 68.2 | $17.37M | Land Grab |
| 6 | Janesville, WI | $30.17M | 3.7% | 72.1 | $15.09M | Land Grab |
| 7 | Kenosha, WI | $24.99M | 3.0% | 67.4 | $6.25M | Land Grab |
| 8 | Minneapolis, MN (4% in WI) | $24.92M | 3.0% | 80.8 | $3.15M | Balanced |
| 9 | Eau Claire, WI | $23.51M | 2.9% | 67.2 | $7.84M | Land Grab |
| 10 | La Crosse, WI (85% in WI) | $23.13M | 2.8% | 68.4 | $847.77K | Crowded |
| 11 | Oshkosh, WI | $22.16M | 2.7% | 64.8 | $11.08M | Land Grab |
| 12 | Wausau, WI | $20.06M | 2.4% | 63.8 | $20.06M | Land Grab |
| 13 | Sheboygan, WI | $19.65M | 2.4% | 69.0 | $3.93M | Balanced |
| 14 | Whitewater, WI | $18.95M | 2.3% | 70.0 | $9.48M | Land Grab |
| 15 | Beaver Dam, WI | $15.65M | 1.9% | 68.5 | $372.53K | Knife Fight |
| 16 | Manitowoc, WI | $15.41M | 1.9% | 61.3 | $15.41M | Land Grab |
| 17 | Watertown, WI | $15.27M | 1.9% | 62.2 | $5.09M | Wide Open |
| 18 | Fond du Lac, WI | $15.24M | 1.9% | 63.0 | $15.24M | Land Grab |
| 19 | Wisconsin Rapids, WI | $13.54M | 1.7% | 65.0 | $423.08K | Knife Fight |
| 20 | Baraboo, WI | $10.25M | 1.2% | 59.9 | $3.42M | Balanced |
| 21 | Stevens Point, WI | $9.91M | 1.2% | 60.5 | $381.07K | Knife Fight |
| 22 | Rice Lake, WI | $8.06M | 1.0% | 59.3 | $268.53K | Knife Fight |
| 23 | Duluth, MN (16% in WI) | $7.82M | 1.0% | 71.6 | $2.10M | Crowded |
| 24 | Marinette, WI (69% in WI) | $7.32M | 0.9% | 58.6 | $663.29K | Crowded |
| 25 | Platteville, WI | $7.21M | 0.9% | 54.8 | $300.41K | Knife Fight |
| 26 | Shawano, WI | $6.31M | 0.8% | 53.3 | $394.30K | Knife Fight |
| 27 | Sparta, WI | $6.27M | 0.8% | 53.3 | $6.27M | Wide Open |
| 28 | Menomonie, WI | $5.88M | 0.7% | 57.2 | $490.08K | Knife Fight |
| 29 | Iron Mountain, MI (26% in WI) | $1.37M | 0.2% | 51.9 | $5.34M | Wide Open |
All states (CSV) All 935 metros (CSV)
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Wisconsin's metro areas had 1,496,710 single-family detached homes in the 2019–23 Census survey, against 1,448,479 in 2014–18: the stock grew 3.3% over five years. Population changed +1.8% over the same years. Those homes are the base window and door replacement replacement demand is sized on. The dollar market size itself has no measured history, so no growth rate is published for it.
Census Building Permits Survey, 26 metros whose primary state is Wisconsin and that report every year.
The Wisconsin window and door replacement market is about $820.05M a year in installed residential demand (2.1% of the US total), ranking #18 of 52 states and jurisdictions (the 50 states, DC and Puerto Rico, where modeled). The largest metro is Milwaukee, WI at $251.29M of Wisconsin demand. Statewide, the market is roughly 78,305 jobs a year: $758.09M replacement on existing homes and $61.96M new single-family construction.
Milwaukee, WI $251.29M; Madison, WI $98.18M; Green Bay, WI $41.86M; Appleton, WI $40.93M; Racine, WI $34.74M. 29 metro and micropolitan areas in Wisconsin are modeled.
By NextTerritory's opportunity score (0-100, a national percentile blend of seven components: market size, growth, affluence, storm exposure, climate, housing age and competition): Minneapolis, MN 80.8; Madison, WI 76.6; Milwaukee, WI 75.2. The score is the same national scale for every metro, so it compares across state lines.
Saturation compares each metro's annual window and door replacement demand with its count of specialty contractor establishments (BLS QCEW). Across Wisconsin's metros: 9 Land Grab; 4 Wide Open; 3 Balanced; 6 Crowded; 7 Knife Fight. Land Grab is the least crowded cohort nationally, Knife Fight the most.
Wisconsin's metro areas had 1,496,710 single-family detached homes in the 2019–23 Census survey, against 1,448,479 in 2014–18: the stock grew 3.3% over five years. Population changed +1.8% over the same years. Those homes are the base window and door replacement replacement demand is sized on. The dollar market size itself has no measured history, so no growth rate is published for it.
Bottom-up, metro by metro: owner-occupied single-family homes divided by the line's service life, adjusted for housing age and hail exposure, priced at the model's average ticket, plus single-family permits at a builder price. Metros that cross a state line are split by single-family housing in each county. Rural counties outside a metro are not modeled.
Free to reuse, including commercially, with credit (CC BY 4.0). Suggested citation:
NextTerritory (2026). Wisconsin Window & Door Replacement Market Size. https://nextterritory.com/us-window-door-replacement-market/wisconsin. Licensed CC BY 4.0.
States ranked near Wisconsin, and the other exterior lines here.
US window and door replacement market size, all states → · Methodology