$1.75B a year in installed residential exterior wall systems demand across 29 metro and micropolitan areas — #17 of 52 (the 50 states, DC and Puerto Rico).
The Wisconsin exterior wall systems market is about $1.75B a year in installed residential demand (2.1% of the US total), ranking #17 of 52 states and jurisdictions (the 50 states, DC and Puerto Rico, where modeled). The largest metro is Milwaukee, WI at $553.25M of Wisconsin demand. Statewide, the market is roughly 139,059 jobs a year: $1.61B replacement on existing homes and $147.15M new single-family construction.
Every modeled metro with homes in Wisconsin. A metro that crosses a state line shows only the share of its demand inside Wisconsin; firm counts, scores and saturation describe the whole metro. Each links to its full market file.
| # | Metro | Siding & Exterior | Windows & Doors | Total in WI | Share of state |
|---|---|---|---|---|---|
| 1 | Milwaukee, WI | $301.95M | $251.29M | $553.25M | 31.6% |
| 2 | Madison, WI | $118.27M | $98.18M | $216.45M | 12.3% |
| 3 | Appleton, WI | $48.05M | $40.93M | $88.98M | 5.1% |
| 4 | Green Bay, WI | $41.50M | $41.86M | $83.36M | 4.8% |
| 5 | Racine, WI | $40.38M | $34.74M | $75.11M | 4.3% |
| 6 | Janesville, WI | $35.70M | $30.17M | $65.87M | 3.8% |
| 7 | Minneapolis, MN (4% in WI) | $30.46M | $24.92M | $55.38M | 3.2% |
| 8 | Kenosha, WI | $27.85M | $24.99M | $52.83M | 3.0% |
| 9 | La Crosse, WI (85% in WI) | $26.12M | $23.13M | $49.25M | 2.8% |
| 10 | Eau Claire, WI | $24.34M | $23.51M | $47.85M | 2.7% |
| 11 | Oshkosh, WI | $21.02M | $22.16M | $43.18M | 2.5% |
| 12 | Whitewater, WI | $22.74M | $18.95M | $41.70M | 2.4% |
| 13 | Wausau, WI | $20.43M | $20.06M | $40.50M | 2.3% |
| 14 | Sheboygan, WI | $20.53M | $19.65M | $40.18M | 2.3% |
| 15 | Beaver Dam, WI | $17.78M | $15.65M | $33.43M | 1.9% |
| 16 | Watertown, WI | $17.95M | $15.27M | $33.22M | 1.9% |
| 17 | Manitowoc, WI | $16.27M | $15.41M | $31.67M | 1.8% |
| 18 | Fond du Lac, WI | $14.95M | $15.24M | $30.18M | 1.7% |
| 19 | Wisconsin Rapids, WI | $15.21M | $13.54M | $28.75M | 1.6% |
| 20 | Baraboo, WI | $10.93M | $10.25M | $21.18M | 1.2% |
| 21 | Stevens Point, WI | $10.34M | $9.91M | $20.25M | 1.2% |
| 22 | Rice Lake, WI | $8.57M | $8.06M | $16.63M | 0.9% |
| 23 | Duluth, MN (16% in WI) | $8.04M | $7.82M | $15.86M | 0.9% |
| 24 | Platteville, WI | $7.33M | $7.21M | $14.54M | 0.8% |
| 25 | Marinette, WI (69% in WI) | $6.63M | $7.32M | $13.95M | 0.8% |
| 26 | Sparta, WI | $6.29M | $6.27M | $12.56M | 0.7% |
| 27 | Menomonie, WI | $6.23M | $5.88M | $12.11M | 0.7% |
| 28 | Shawano, WI | $5.67M | $6.31M | $11.98M | 0.7% |
| 29 | Iron Mountain, MI (26% in WI) | $1.22M | $1.37M | $2.59M | 0.1% |
All states (CSV) All 935 metros (CSV)
Also on Kaggle · Hugging Face, ready to load into a notebook.
Wisconsin's metro areas had 1,496,710 single-family detached homes in the 2019–23 Census survey, against 1,448,479 in 2014–18: the stock grew 3.3% over five years. Population changed +1.8% over the same years. Those homes are the base exterior wall systems replacement demand is sized on. The dollar market size itself has no measured history, so no growth rate is published for it.
Census Building Permits Survey, 26 metros whose primary state is Wisconsin and that report every year.
NOAA Storm Events, 26 metros, every year loaded. Hail pulls exterior wall systems replacement forward.
The Wisconsin exterior wall systems market is about $1.75B a year in installed residential demand (2.1% of the US total), ranking #17 of 52 states and jurisdictions (the 50 states, DC and Puerto Rico, where modeled). The largest metro is Milwaukee, WI at $553.25M of Wisconsin demand. Statewide, the market is roughly 139,059 jobs a year: $1.61B replacement on existing homes and $147.15M new single-family construction.
Milwaukee, WI $553.25M; Madison, WI $216.45M; Appleton, WI $88.98M; Green Bay, WI $83.36M; Racine, WI $75.11M. 29 metro and micropolitan areas in Wisconsin are modeled.
Wisconsin's metro areas had 1,496,710 single-family detached homes in the 2019–23 Census survey, against 1,448,479 in 2014–18: the stock grew 3.3% over five years. Population changed +1.8% over the same years. Those homes are the base exterior wall systems replacement demand is sized on. The dollar market size itself has no measured history, so no growth rate is published for it.
Bottom-up, metro by metro: owner-occupied single-family homes divided by the line's service life, adjusted for housing age and hail exposure, priced at the model's average ticket, plus single-family permits at a builder price. Metros that cross a state line are split by single-family housing in each county. Rural counties outside a metro are not modeled.
Free to reuse, including commercially, with credit (CC BY 4.0). Suggested citation:
NextTerritory (2026). Wisconsin Exterior Wall Systems Market Size. https://nextterritory.com/us-exterior-wall-systems-market/wisconsin. Licensed CC BY 4.0.
States ranked near Wisconsin, and the other exterior lines here.
US exterior wall systems market size, all states → · Methodology