$193.89M a year in installed residential siding demand across 6 metro and micropolitan areas — #41 of 52 (the 50 states, DC and Puerto Rico).
The New Hampshire siding market is about $193.89M a year in installed residential demand (0.5% of the US total), ranking #41 of 52 states and jurisdictions (the 50 states, DC and Puerto Rico, where modeled). The largest metro is Manchester, NH at $63.33M of New Hampshire demand. Statewide, the market is roughly 12,606 jobs a year: $176.65M replacement on existing homes and $17.24M new single-family construction.
Every modeled metro with homes in New Hampshire. A metro that crosses a state line shows only the share of its demand inside New Hampshire; firm counts, scores and saturation describe the whole metro. Each links to its full market file.
| # | Metro | Annual demand | Share of state | Opportunity score | Demand / firm | Saturation |
|---|---|---|---|---|---|---|
| 1 | Manchester, NH | $63.33M | 32.7% | 65.1 | $2.75M | Balanced |
| 2 | Boston, MA (13% in NH) | $63.02M | 32.5% | 67.6 | $4M | Wide Open |
| 3 | Concord, NH | $24.06M | 12.4% | 64.7 | $2.67M | Balanced |
| 4 | Lebanon, NH (57% in NH) | $16.97M | 8.8% | 63.9 | $446.78K | Crowded |
| 5 | Keene, NH | $16.44M | 8.5% | 65.7 | $2.74M | Balanced |
| 6 | Laconia, NH | $10.08M | 5.2% | 58.4 | $10.08M | Land Grab |
All states (CSV) All 935 metros (CSV)
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New Hampshire's metro areas had 363,231 single-family detached homes in the 2019–23 Census survey, against 356,672 in 2014–18: the stock grew 1.8% over five years. Population changed +3.3% over the same years. Those homes are the base siding replacement demand is sized on. The dollar market size itself has no measured history, so no growth rate is published for it.
Census Building Permits Survey, 5 metros whose primary state is New Hampshire and that report every year.
NOAA Storm Events, 5 metros, every year loaded. Hail pulls siding replacement forward.
The New Hampshire siding market is about $193.89M a year in installed residential demand (0.5% of the US total), ranking #41 of 52 states and jurisdictions (the 50 states, DC and Puerto Rico, where modeled). The largest metro is Manchester, NH at $63.33M of New Hampshire demand. Statewide, the market is roughly 12,606 jobs a year: $176.65M replacement on existing homes and $17.24M new single-family construction.
Manchester, NH $63.33M; Boston, MA $63.02M; Concord, NH $24.06M; Lebanon, NH $16.97M; Keene, NH $16.44M. 6 metro and micropolitan areas in New Hampshire are modeled.
By NextTerritory's opportunity score (0-100, a national percentile blend of seven components: market size, growth, affluence, storm exposure, climate, housing age and competition): Boston, MA 67.6; Keene, NH 65.7; Manchester, NH 65.1. The score is the same national scale for every metro, so it compares across state lines.
Saturation compares each metro's annual siding demand with its count of specialty contractor establishments (BLS QCEW). Across New Hampshire's metros: 1 Land Grab; 1 Wide Open; 3 Balanced; 1 Crowded. Land Grab is the least crowded cohort nationally, Knife Fight the most.
New Hampshire's metro areas had 363,231 single-family detached homes in the 2019–23 Census survey, against 356,672 in 2014–18: the stock grew 1.8% over five years. Population changed +3.3% over the same years. Those homes are the base siding replacement demand is sized on. The dollar market size itself has no measured history, so no growth rate is published for it.
Bottom-up, metro by metro: owner-occupied single-family homes divided by the line's service life, adjusted for housing age and hail exposure, priced at the model's average ticket, plus single-family permits at a builder price. Metros that cross a state line are split by single-family housing in each county. Rural counties outside a metro are not modeled.
Free to reuse, including commercially, with credit (CC BY 4.0). Suggested citation:
NextTerritory (2026). New Hampshire Siding Market Size. https://nextterritory.com/us-siding-market/new-hampshire. Licensed CC BY 4.0.
States ranked near New Hampshire, and the other exterior lines here.