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Waco Roofing Market

Replacement demand, competitive density and housing stock for roofing in Waco, TX, on the same basis as every other US metro. Every figure is computed from current Census, BLS and NOAA data and traceable to its source.

Annual market size
$82.74M
roofing replacement + new construction
Opportunity score
69.8
rank 50 of 935 metros
Owner-occupied homes
69,084
the buying population
Average home age
42 yrs
older stock replaces sooner

Market opportunity

How much roofing work the Waco metro generates in a year, and what share of it a single branch or acquisition could realistically reach.

Demand and addressable value

Total roofing demand, per year
$82.74Mreplacement plus new construction
Reachable within a service area
$45.51M55% of total
Realistic 3-year capture on entry
$1.37M3% of reachable
Jobs per year across the metro
5,044
Homes that can buy this work
56,649
Model ticket price
$17,600

Housing stock and households

Population
299,217
Households
109,442
Owner-occupied homes
69,084
Single-family detached homes
85,098
Median home value
$209,600
Median household income
$63,880
Median year built
1981ACS published median
Average home age
42.3 yearsweighted mean across the stock
Share built before 1980
48.9%
Single-family permits, per year
761

Competition and exposure

Specialty-trade contractors
430NAICS 238, all trades
Owner-occupied homes per contractor
160.7higher means less crowded
Construction employment
8,984
Average weekly construction wage
$1,407
Damaging hail events, last 10 years
157

Market insight

Computed from the component scores below — not written by hand, and not generated.

Waco, TX has an unusually large pool of addressable homes, storm exposure that pulls replacement forward and a climate that works the building envelope hard. That works out to 56,649 addressable homes and an effective replacement cycle of about 13 years, or $83M of roofing a year.

Against that, the market has housing too new to need you yet and a crowded contractor market. Worth evaluating, though not obviously ahead of the alternatives — on these figures the market is raising its hand, not jumping out of its seat.

How Waco scores

Seven components, each a percentile against all 935 US metros. The opportunity score is their weighted average, tilted toward what roofing specifically depends on.

69.8 out of 100 Rank 50 of 935
Market size Absolute dollars of work available 84 Growth Permit intensity and construction momentum 66 Ability to pay Household income and home values 50 Storm exposure Damaging hail, per 1,000 sq mi, last 10 years 86 Climate load Heating and cooling degree days 93 Open market Homes per specialty-trade contractor 42 Housing age Median age of the housing stock 38

The interactive market file adds the full component breakdown, the inputs behind every figure, side-by-side comparison with other metros, and a re-pricing against your own ticket and installed capacity.

Re-price this market on your own assumptions

Substitute your ticket and installed capacity and the file recalculates: what you could deliver here, how your pricing lands against local incomes, and what would have to be true for the case to hold. Open access, no account, and the result is a link you can put in a memo.

Build my Waco Roofing report →

Or open the interactive market report →

Other service lines in Waco

The same metro, sized for the other trades.

Nearby roofing markets

Metros a Waco-based operator could reach.

Browse all published markets →

Compare against the rest of the country

This market on one page; the other 935 on two more.

Every US metro ranked by reachable roofing demand — where there is most work to go after, and how crowded each market already is.

The model, every weight and every known limitation — what the score is made of, and where it is weakest.

Waco Roofing market — common questions

The questions worth answering before committing capital to a market.

How big is the Waco roofing market?

The Waco, TX metro generates roughly $82.74M of roofing demand a year, across about 5,044 jobs. That combines replacement work on the existing housing stock — 56,649 homes that can buy this service, cycling at the typical replacement interval — with roofing work on new construction. A single operator serving part of the metro can realistically reach $45.51M of it.

Is Waco a good roofing market to expand into?

Waco scores 69.8 out of 100 for roofing, which ranks it 50 of 935 US metro areas. Waco, TX has an unusually large pool of addressable homes, storm exposure that pulls replacement forward and a climate that works the building envelope hard.

How many roofing contractors are in Waco?

There is no metro-level count of roofing firms specifically — the Bureau of Labor Statistics publishes establishments at the trade-group level. For the Waco, TX metro that is 430 specialty-trade contracting establishments (NAICS 238, covering roofing, siding, windows, gutters and the other exterior trades). That works out to 160.7 owner-occupied homes per contractor — the higher that number, the less crowded the market.

How old is the housing stock in Waco?

The average home in the Waco, TX metro is about 42.3 years old, and 49% of homes predate 1980. The median year of construction is 1981 — that figure and the average age are two different statistics and will not line up exactly, because the average is a weighted mean across every construction-year band while the median is only the midpoint. Housing age is the single strongest driver of roofing replacement demand, because roofs, siding and windows are replaced on a cycle rather than bought on impulse.

Where does this Waco market data come from?

Public sources only: the US Census Bureau's American Community Survey and Building Permits Survey for housing and households, the Bureau of Labor Statistics' Quarterly Census of Employment and Wages for contractor counts, and NOAA Storm Events and Climate Normals for hail and weather exposure. Market sizing applies published replacement cycles and average ticket prices to that stock — it is a model, not a measurement, and every assumption is visible inside the interactive report.

Is the Waco Roofing market report free?

Yes. This page and the full interactive Waco roofing market file are open access — no account, no card and no sales call. The methodology, including every weight and known limitation, is published in full.

Data sources

Public data only. No proprietary panels, no estimates of estimates — every figure on this page traces to one of these.

Figures reflect the most recent published vintage of each source as of 2026-08-13. Market sizing is a model, not a measurement: it applies replacement cycles and average ticket prices to the housing stock. Service areas are whole metros, so a single branch serving a drive-time radius will address less than the totals shown.