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Reno Roofing Market

Replacement demand, competitive density and housing stock for roofing in Reno, NV, on the same basis as every other US metro. Every figure is computed from current Census, BLS and NOAA data and traceable to its source.

Annual market size
$77.55M
roofing replacement + new construction
Opportunity score
51.5
rank 431 of 935 metros
Owner-occupied homes
136,169
the buying population
Average home age
35 yrs
older stock replaces sooner

Market opportunity

How much roofing work the Reno metro generates in a year, and what share of it a single branch or acquisition could realistically reach.

Demand and addressable value

Total roofing demand, per year
$77.55Mreplacement plus new construction
Reachable within a service area
$42.65M55% of total
Realistic 3-year capture on entry
$1.28M3% of reachable
Jobs per year across the metro
5,520
Homes that can buy this work
111,659
Model ticket price
$17,600

Housing stock and households

Population
556,539
Households
221,022
Owner-occupied homes
136,169
Single-family detached homes
145,112
Median home value
$474,000
Median household income
$84,684
Median year built
1991ACS published median
Average home age
34.8 yearsweighted mean across the stock
Share built before 1980
34.7%
Single-family permits, per year
2,474

Competition and exposure

Specialty-trade contractors
1,144NAICS 238, all trades
Owner-occupied homes per contractor
119.0higher means less crowded
Construction employment
23,794
Average weekly construction wage
$1,628
Damaging hail events, last 10 years
2

Market insight

Computed from the component scores below — not written by hand, and not generated.

Reno, NV has an unusually large pool of addressable homes, real construction activity relative to its size and households that can fund a job of this size. That works out to 111,659 addressable homes and an effective replacement cycle of about 37 years, or $78M of roofing a year.

The problem is little storm activity to pull work forward and housing too new to need you yet. The arithmetic does not put this market ahead of others, and arithmetic is famously hard to charm.

How Reno scores

Seven components, each a percentile against all 935 US metros. The opportunity score is their weighted average, tilted toward what roofing specifically depends on.

51.5 out of 100 Rank 431 of 935
Market size Absolute dollars of work available 83 Growth Permit intensity and construction momentum 84 Ability to pay Household income and home values 94 Storm exposure Damaging hail, per 1,000 sq mi, last 10 years 4 Climate load Heating and cooling degree days 21 Open market Homes per specialty-trade contractor 17 Housing age Median age of the housing stock 9

The interactive market file adds the full component breakdown, the inputs behind every figure, side-by-side comparison with other metros, and a re-pricing against your own ticket and installed capacity.

Re-price this market on your own assumptions

Substitute your ticket and installed capacity and the file recalculates: what you could deliver here, how your pricing lands against local incomes, and what would have to be true for the case to hold. Open access, no account, and the result is a link you can put in a memo.

Build my Reno Roofing report →

Or open the interactive market report →

Other service lines in Reno

The same metro, sized for the other trades.

Nearby roofing markets

Metros a Reno-based operator could reach.

Browse all published markets →

Compare against the rest of the country

This market on one page; the other 935 on two more.

Every US metro ranked by reachable roofing demand — where there is most work to go after, and how crowded each market already is.

The model, every weight and every known limitation — what the score is made of, and where it is weakest.

Reno Roofing market — common questions

The questions worth answering before committing capital to a market.

How big is the Reno roofing market?

The Reno, NV metro generates roughly $77.55M of roofing demand a year, across about 5,520 jobs. That combines replacement work on the existing housing stock — 111,659 homes that can buy this service, cycling at the typical replacement interval — with roofing work on new construction. A single operator serving part of the metro can realistically reach $42.65M of it.

Is Reno a good roofing market to expand into?

Reno scores 51.5 out of 100 for roofing, which ranks it 431 of 935 US metro areas. Reno, NV has an unusually large pool of addressable homes, real construction activity relative to its size and households that can fund a job of this size.

How many roofing contractors are in Reno?

There is no metro-level count of roofing firms specifically — the Bureau of Labor Statistics publishes establishments at the trade-group level. For the Reno, NV metro that is 1,144 specialty-trade contracting establishments (NAICS 238, covering roofing, siding, windows, gutters and the other exterior trades). That works out to 119.0 owner-occupied homes per contractor — the higher that number, the less crowded the market.

How old is the housing stock in Reno?

The average home in the Reno, NV metro is about 34.8 years old, and 35% of homes predate 1980. The median year of construction is 1991 — that figure and the average age are two different statistics and will not line up exactly, because the average is a weighted mean across every construction-year band while the median is only the midpoint. Housing age is the single strongest driver of roofing replacement demand, because roofs, siding and windows are replaced on a cycle rather than bought on impulse.

Where does this Reno market data come from?

Public sources only: the US Census Bureau's American Community Survey and Building Permits Survey for housing and households, the Bureau of Labor Statistics' Quarterly Census of Employment and Wages for contractor counts, and NOAA Storm Events and Climate Normals for hail and weather exposure. Market sizing applies published replacement cycles and average ticket prices to that stock — it is a model, not a measurement, and every assumption is visible inside the interactive report.

Is the Reno Roofing market report free?

Yes. This page and the full interactive Reno roofing market file are open access — no account, no card and no sales call. The methodology, including every weight and known limitation, is published in full.

Data sources

Public data only. No proprietary panels, no estimates of estimates — every figure on this page traces to one of these.

Figures reflect the most recent published vintage of each source as of 2026-08-13. Market sizing is a model, not a measurement: it applies replacement cycles and average ticket prices to the housing stock. Service areas are whole metros, so a single branch serving a drive-time radius will address less than the totals shown.