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Madison exterior services market

Replacement demand, competitive density and housing stock for Madison, WI — roofing, siding, windows and gutters, each modeled separately. Built from current Census, BLS and NOAA data, with the arithmetic and the source shown behind every figure. Scored against all 935 US metros.

Population
683,967
Owner-occupied homes
179,737
the buying population
Average home age
43 yrs
older stock replaces sooner
Contractors
1,095
specialty trades, NAICS 238

Madison market size by service line

Annual demand, job volume and how Madison ranks nationally for each line. Click through for the full report — housing stock, demand drivers, competitive density and data sources.

Service lineAnnual demandJobs / year ScoreNational rank
Gutters & Trim $24.47M10,869 76 5 of 935
Roofing $205.94M12,457 75 12 of 935
Siding & Exterior $118.27M7,924 77 3 of 935
Windows & Doors $98.18M9,597 77 3 of 935

Full Madison market reports

Each report covers market sizing, housing stock, demand indicators, contractor density and the sources behind every figure.

Nearby markets in Wisconsin

Metros a Madison-based operator could realistically reach.

See Madison in the interactive map

Compare it against every other US metro on housing age, storm exposure, income and contractor density.

Open the full Madison report →