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Las Cruces Windows & Doors Market

Replacement demand, competitive density and housing stock for windows & doors in Las Cruces, NM, on the same basis as every other US metro. Every figure is computed from current Census, BLS and NOAA data and traceable to its source.

Annual market size
$22.30M
windows & doors replacement + new construction
Opportunity score
46.6
rank 582 of 935 metros
Owner-occupied homes
54,542
the buying population
Average home age
35 yrs
older stock replaces sooner

Market opportunity

How much windows & doors work the Las Cruces metro generates in a year, and what share of it a single branch or acquisition could realistically reach.

Demand and addressable value

Total windows & doors demand, per year
$22.30Mreplacement plus new construction
Reachable within a service area
$12.26M55% of total
Realistic 3-year capture on entry
$367.91K3% of reachable
Jobs per year across the metro
2,361
Homes that can buy this work
47,997
Model ticket price
$11,000

Housing stock and households

Population
221,665
Households
83,530
Owner-occupied homes
54,542
Single-family detached homes
54,974
Median home value
$205,400
Median household income
$55,663
Median year built
1990ACS published median
Average home age
34.9 yearsweighted mean across the stock
Share built before 1980
32.3%
Single-family permits, per year
834

Competition and exposure

Specialty-trade contractors
314NAICS 238, all trades
Owner-occupied homes per contractor
173.7higher means less crowded
Construction employment
4,363
Average weekly construction wage
$1,065
Damaging hail events, last 10 years
17

Market insight

Computed from the component scores below — not written by hand, and not generated.

Las Cruces, NM has an unusually large pool of addressable homes and real construction activity relative to its size. That works out to 47,997 addressable homes and an effective replacement cycle of about 31 years, or $22M of windows & doors a year.

The problem is housing too new to need you yet and a mild climate that is easy on the envelope. The arithmetic does not put this market ahead of others, and arithmetic is famously hard to charm.

How Las Cruces scores

Seven components, each a percentile against all 935 US metros. The opportunity score is their weighted average, tilted toward what windows & doors specifically depends on.

46.6 out of 100 Rank 582 of 935
Market size Absolute dollars of work available 71 Growth Permit intensity and construction momentum 77 Ability to pay Household income and home values 34 Storm exposure Damaging hail, per 1,000 sq mi, last 10 years 17 Climate load Heating and cooling degree days 24 Open market Homes per specialty-trade contractor 50 Housing age Median age of the housing stock 9

The interactive market file adds the full component breakdown, the inputs behind every figure, side-by-side comparison with other metros, and a re-pricing against your own ticket and installed capacity.

Re-price this market on your own assumptions

Substitute your ticket and installed capacity and the file recalculates: what you could deliver here, how your pricing lands against local incomes, and what would have to be true for the case to hold. Open access, no account, and the result is a link you can put in a memo.

Build my Las Cruces Windows & Doors report →

Or open the interactive market report →

Other service lines in Las Cruces

The same metro, sized for the other trades.

Nearby windows & doors markets

Metros a Las Cruces-based operator could reach.

Browse all published markets →

Compare against the rest of the country

This market on one page; the other 935 on two more.

Every US metro ranked by reachable windows & doors demand — where there is most work to go after, and how crowded each market already is.

The model, every weight and every known limitation — what the score is made of, and where it is weakest.

Las Cruces Windows & Doors market — common questions

The questions worth answering before committing capital to a market.

How big is the Las Cruces windows & doors market?

The Las Cruces, NM metro generates roughly $22.30M of windows & doors demand a year, across about 2,361 jobs. That combines replacement work on the existing housing stock — 47,997 homes that can buy this service, cycling at the typical replacement interval — with windows & doors work on new construction. A single operator serving part of the metro can realistically reach $12.26M of it.

Is Las Cruces a good windows & doors market to expand into?

Las Cruces scores 46.6 out of 100 for windows & doors, which ranks it 582 of 935 US metro areas. Las Cruces, NM has an unusually large pool of addressable homes and real construction activity relative to its size.

How many windows & doors contractors are in Las Cruces?

There is no metro-level count of windows & doors firms specifically — the Bureau of Labor Statistics publishes establishments at the trade-group level. For the Las Cruces, NM metro that is 314 specialty-trade contracting establishments (NAICS 238, covering roofing, siding, windows, gutters and the other exterior trades). That works out to 173.7 owner-occupied homes per contractor — the higher that number, the less crowded the market.

How old is the housing stock in Las Cruces?

The average home in the Las Cruces, NM metro is about 34.9 years old, and 32% of homes predate 1980. The median year of construction is 1990 — that figure and the average age are two different statistics and will not line up exactly, because the average is a weighted mean across every construction-year band while the median is only the midpoint. Housing age is the single strongest driver of windows & doors replacement demand, because roofs, siding and windows are replaced on a cycle rather than bought on impulse.

Where does this Las Cruces market data come from?

Public sources only: the US Census Bureau's American Community Survey and Building Permits Survey for housing and households, the Bureau of Labor Statistics' Quarterly Census of Employment and Wages for contractor counts, and NOAA Storm Events and Climate Normals for hail and weather exposure. Market sizing applies published replacement cycles and average ticket prices to that stock — it is a model, not a measurement, and every assumption is visible inside the interactive report.

Is the Las Cruces Windows & Doors market report free?

Yes. This page and the full interactive Las Cruces windows & doors market file are open access — no account, no card and no sales call. The methodology, including every weight and known limitation, is published in full.

Data sources

Public data only. No proprietary panels, no estimates of estimates — every figure on this page traces to one of these.

Figures reflect the most recent published vintage of each source as of 2026-08-13. Market sizing is a model, not a measurement: it applies replacement cycles and average ticket prices to the housing stock. Service areas are whole metros, so a single branch serving a drive-time radius will address less than the totals shown.