Replacement demand, competitive density and housing stock for roofing in La Crosse-Onalaska, WI-MN, on the same basis as every other US metro. Every figure is computed from current Census, BLS and NOAA data and traceable to its source.
How much roofing work the La Crosse metro generates in a year, and what share of it a single branch or acquisition could realistically reach.
Computed from the component scores below — not written by hand, and not generated.
La Crosse, WI has an unusually large pool of addressable homes, storm exposure that pulls replacement forward and a climate that works the building envelope hard. That works out to 39,568 addressable homes and an effective replacement cycle of about 14 years, or $55M of roofing a year.
Against that, the market has a crowded contractor market. Worth evaluating, though not obviously ahead of the alternatives — on these figures the market is raising its hand, not jumping out of its seat.
Seven components, each a percentile against all 935 US metros. The opportunity score is their weighted average, tilted toward what roofing specifically depends on.
The interactive market file adds the full component breakdown, the inputs behind every figure, side-by-side comparison with other metros, and a re-pricing against your own ticket and installed capacity.
Substitute your ticket and installed capacity and the file recalculates: what you could deliver here, how your pricing lands against local incomes, and what would have to be true for the case to hold. Open access, no account, and the result is a link you can put in a memo.
Build my La Crosse Roofing report →The same metro, sized for the other trades.
Metros a La Crosse-based operator could reach.
This market on one page; the other 935 on two more.
Every US metro ranked by reachable roofing demand — where there is most work to go after, and how crowded each market already is.
The model, every weight and every known limitation — what the score is made of, and where it is weakest.
The questions worth answering before committing capital to a market.
The La Crosse-Onalaska, WI-MN metro generates roughly $54.50M of roofing demand a year, across about 3,253 jobs. That combines replacement work on the existing housing stock — 39,568 homes that can buy this service, cycling at the typical replacement interval — with roofing work on new construction. A single operator serving part of the metro can realistically reach $29.98M of it.
La Crosse scores 67.2 out of 100 for roofing, which ranks it 84 of 935 US metro areas. La Crosse, WI has an unusually large pool of addressable homes, storm exposure that pulls replacement forward and a climate that works the building envelope hard.
There is no metro-level count of roofing firms specifically — the Bureau of Labor Statistics publishes establishments at the trade-group level. For the La Crosse-Onalaska, WI-MN metro that is 319 specialty-trade contracting establishments (NAICS 238, covering roofing, siding, windows, gutters and the other exterior trades). That works out to 151.3 owner-occupied homes per contractor — the higher that number, the less crowded the market.
The average home in the La Crosse-Onalaska, WI-MN metro is about 48.8 years old, and 56% of homes predate 1980. The median year of construction is 1976 — that figure and the average age are two different statistics and will not line up exactly, because the average is a weighted mean across every construction-year band while the median is only the midpoint. Housing age is the single strongest driver of roofing replacement demand, because roofs, siding and windows are replaced on a cycle rather than bought on impulse.
Public sources only: the US Census Bureau's American Community Survey and Building Permits Survey for housing and households, the Bureau of Labor Statistics' Quarterly Census of Employment and Wages for contractor counts, and NOAA Storm Events and Climate Normals for hail and weather exposure. Market sizing applies published replacement cycles and average ticket prices to that stock — it is a model, not a measurement, and every assumption is visible inside the interactive report.
Yes. This page and the full interactive La Crosse roofing market file are open access — no account, no card and no sales call. The methodology, including every weight and known limitation, is published in full.
Public data only. No proprietary panels, no estimates of estimates — every figure on this page traces to one of these.
Figures reflect the most recent published vintage of each source as of 2026-08-13. Market sizing is a model, not a measurement: it applies replacement cycles and average ticket prices to the housing stock. Service areas are whole metros, so a single branch serving a drive-time radius will address less than the totals shown.