NextTerritory
NextTerritoryMarketsJohnson City › Roofing

Johnson City Roofing Market

Replacement demand, competitive density and housing stock for roofing in Johnson City, TN, on the same basis as every other US metro. Every figure is computed from current Census, BLS and NOAA data and traceable to its source.

Annual market size
$51.62M
roofing replacement + new construction
Opportunity score
64.3
rank 127 of 935 metros
Owner-occupied homes
59,835
the buying population
Average home age
43 yrs
older stock replaces sooner

Market opportunity

How much roofing work the Johnson City metro generates in a year, and what share of it a single branch or acquisition could realistically reach.

Demand and addressable value

Total roofing demand, per year
$51.62Mreplacement plus new construction
Reachable within a service area
$28.39M55% of total
Realistic 3-year capture on entry
$851.70K3% of reachable
Jobs per year across the metro
3,329
Homes that can buy this work
49,065
Model ticket price
$17,600

Housing stock and households

Population
208,934
Households
88,225
Owner-occupied homes
59,835
Single-family detached homes
64,698
Median home value
$199,100
Median household income
$56,096
Median year built
1982ACS published median
Average home age
43.3 yearsweighted mean across the stock
Share built before 1980
47.6%
Single-family permits, per year
881

Competition and exposure

Specialty-trade contractors
266NAICS 238, all trades
Owner-occupied homes per contractor
224.9higher means less crowded
Construction employment
1,930
Average weekly construction wage
$1,107
Damaging hail events, last 10 years
20

Market insight

Computed from the component scores below — not written by hand, and not generated.

Johnson City, TN has an unusually large pool of addressable homes, real construction activity relative to its size and comparatively few contractors chasing each home. That works out to 49,065 addressable homes and an effective replacement cycle of about 20 years, or $52M of roofing a year. Against that, the market has household economics that will stretch to fund this work and housing too new to need you yet.

Worth evaluating, though not obviously ahead of the alternatives — on these figures the market is raising its hand, not jumping out of its seat. Note that climate load is missing here, so that weight is spread across the other components.

How Johnson City scores

Seven components, each a percentile against all 935 US metros. The opportunity score is their weighted average, tilted toward what roofing specifically depends on.

64.3 out of 100 Rank 127 of 935
Market size Absolute dollars of work available 78 Growth Permit intensity and construction momentum 79 Ability to pay Household income and home values 34 Storm exposure Damaging hail, per 1,000 sq mi, last 10 years 52 Climate load Heating and cooling degree days no data Open market Homes per specialty-trade contractor 76 Housing age Median age of the housing stock 43

The interactive market file adds the full component breakdown, the inputs behind every figure, side-by-side comparison with other metros, and a re-pricing against your own ticket and installed capacity.

Re-price this market on your own assumptions

Substitute your ticket and installed capacity and the file recalculates: what you could deliver here, how your pricing lands against local incomes, and what would have to be true for the case to hold. Open access, no account, and the result is a link you can put in a memo.

Build my Johnson City Roofing report →

Or open the interactive market report →

Other service lines in Johnson City

The same metro, sized for the other trades.

Nearby roofing markets

Metros a Johnson City-based operator could reach.

Browse all published markets →

Compare against the rest of the country

This market on one page; the other 935 on two more.

Every US metro ranked by reachable roofing demand — where there is most work to go after, and how crowded each market already is.

The model, every weight and every known limitation — what the score is made of, and where it is weakest.

Johnson City Roofing market — common questions

The questions worth answering before committing capital to a market.

How big is the Johnson City roofing market?

The Johnson City, TN metro generates roughly $51.62M of roofing demand a year, across about 3,329 jobs. That combines replacement work on the existing housing stock — 49,065 homes that can buy this service, cycling at the typical replacement interval — with roofing work on new construction. A single operator serving part of the metro can realistically reach $28.39M of it.

Is Johnson City a good roofing market to expand into?

Johnson City scores 64.3 out of 100 for roofing, which ranks it 127 of 935 US metro areas. Johnson City, TN has an unusually large pool of addressable homes, real construction activity relative to its size and comparatively few contractors chasing each home.

How many roofing contractors are in Johnson City?

There is no metro-level count of roofing firms specifically — the Bureau of Labor Statistics publishes establishments at the trade-group level. For the Johnson City, TN metro that is 266 specialty-trade contracting establishments (NAICS 238, covering roofing, siding, windows, gutters and the other exterior trades). That works out to 224.9 owner-occupied homes per contractor — the higher that number, the less crowded the market.

How old is the housing stock in Johnson City?

The average home in the Johnson City, TN metro is about 43.3 years old, and 48% of homes predate 1980. The median year of construction is 1982 — that figure and the average age are two different statistics and will not line up exactly, because the average is a weighted mean across every construction-year band while the median is only the midpoint. Housing age is the single strongest driver of roofing replacement demand, because roofs, siding and windows are replaced on a cycle rather than bought on impulse.

Where does this Johnson City market data come from?

Public sources only: the US Census Bureau's American Community Survey and Building Permits Survey for housing and households, the Bureau of Labor Statistics' Quarterly Census of Employment and Wages for contractor counts, and NOAA Storm Events and Climate Normals for hail and weather exposure. Market sizing applies published replacement cycles and average ticket prices to that stock — it is a model, not a measurement, and every assumption is visible inside the interactive report.

Is the Johnson City Roofing market report free?

Yes. This page and the full interactive Johnson City roofing market file are open access — no account, no card and no sales call. The methodology, including every weight and known limitation, is published in full.

Data sources

Public data only. No proprietary panels, no estimates of estimates — every figure on this page traces to one of these.

Figures reflect the most recent published vintage of each source as of 2026-08-13. Market sizing is a model, not a measurement: it applies replacement cycles and average ticket prices to the housing stock. Service areas are whole metros, so a single branch serving a drive-time radius will address less than the totals shown.