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Truckee Siding & Exterior Market

Replacement demand, competitive density and housing stock for siding & exterior in Truckee-Grass Valley, CA, on the same basis as every other US metro. Every figure is computed from current Census, BLS and NOAA data and traceable to its source.

Annual market size
$11.21M
siding & exterior replacement + new construction
Opportunity score
44.0
rank 660 of 935 metros
Owner-occupied homes
31,170
the buying population
Average home age
41 yrs
older stock replaces sooner

Market opportunity

How much siding & exterior work the Truckee metro generates in a year, and what share of it a single branch or acquisition could realistically reach.

Demand and addressable value

Total siding & exterior demand, per year
$11.21Mreplacement plus new construction
Reachable within a service area
$6.17M55% of total
Realistic 3-year capture on entry
$185.03K3% of reachable
Jobs per year across the metro
776
Homes that can buy this work
21,819
Model ticket price
$16,500

Housing stock and households

Population
102,452
Households
41,873
Owner-occupied homes
31,170
Single-family detached homes
44,719
Median home value
$602,800
Median household income
$84,905
Median year built
1983ACS published median
Average home age
40.9 yearsweighted mean across the stock
Share built before 1980
42.5%
Single-family permits, per year
215

Competition and exposure

Specialty-trade contractors
326NAICS 238, all trades
Owner-occupied homes per contractor
95.6higher means less crowded
Construction employment
3,608
Average weekly construction wage
$1,480
Damaging hail events, last 10 years
1

Market insight

Computed from the component scores below — not written by hand, and not generated.

Truckee, CA has households that can fund a job of this size and a climate that works the building envelope hard. That works out to 21,819 addressable homes and an effective replacement cycle of about 39 years, or $11M of siding & exterior a year.

The problem is little storm activity to pull work forward and a crowded contractor market. The arithmetic does not put this market ahead of others, and arithmetic is famously hard to charm.

How Truckee scores

Seven components, each a percentile against all 935 US metros. The opportunity score is their weighted average, tilted toward what siding & exterior specifically depends on.

44.0 out of 100 Rank 660 of 935
Market size Absolute dollars of work available 52 Growth Permit intensity and construction momentum 34 Ability to pay Household income and home values 96 Storm exposure Damaging hail, per 1,000 sq mi, last 10 years 9 Climate load Heating and cooling degree days 58 Open market Homes per specialty-trade contractor 8 Housing age Median age of the housing stock 31

The interactive market file adds the full component breakdown, the inputs behind every figure, side-by-side comparison with other metros, and a re-pricing against your own ticket and installed capacity.

Re-price this market on your own assumptions

Substitute your ticket and installed capacity and the file recalculates: what you could deliver here, how your pricing lands against local incomes, and what would have to be true for the case to hold. Open access, no account, and the result is a link you can put in a memo.

Build my Truckee Siding & Exterior report →

Or open the interactive market report →

Other service lines in Truckee

The same metro, sized for the other trades.

Nearby siding & exterior markets

Metros a Truckee-based operator could reach.

Browse all published markets →

Compare against the rest of the country

This market on one page; the other 935 on two more.

Every US metro ranked by reachable siding & exterior demand — where there is most work to go after, and how crowded each market already is.

The model, every weight and every known limitation — what the score is made of, and where it is weakest.

Truckee Siding & Exterior market — common questions

The questions worth answering before committing capital to a market.

How big is the Truckee siding & exterior market?

The Truckee-Grass Valley, CA metro generates roughly $11.21M of siding & exterior demand a year, across about 776 jobs. That combines replacement work on the existing housing stock — 21,819 homes that can buy this service, cycling at the typical replacement interval — with siding & exterior work on new construction. A single operator serving part of the metro can realistically reach $6.17M of it.

Is Truckee a good siding & exterior market to expand into?

Truckee scores 44.0 out of 100 for siding & exterior, which ranks it 660 of 935 US metro areas. Truckee, CA has households that can fund a job of this size and a climate that works the building envelope hard.

How many siding & exterior contractors are in Truckee?

There is no metro-level count of siding & exterior firms specifically — the Bureau of Labor Statistics publishes establishments at the trade-group level. For the Truckee-Grass Valley, CA metro that is 326 specialty-trade contracting establishments (NAICS 238, covering roofing, siding, windows, gutters and the other exterior trades). That works out to 95.6 owner-occupied homes per contractor — the higher that number, the less crowded the market.

How old is the housing stock in Truckee?

The average home in the Truckee-Grass Valley, CA metro is about 40.9 years old, and 43% of homes predate 1980. The median year of construction is 1983 — that figure and the average age are two different statistics and will not line up exactly, because the average is a weighted mean across every construction-year band while the median is only the midpoint. Housing age is the single strongest driver of siding & exterior replacement demand, because roofs, siding and windows are replaced on a cycle rather than bought on impulse.

Where does this Truckee market data come from?

Public sources only: the US Census Bureau's American Community Survey and Building Permits Survey for housing and households, the Bureau of Labor Statistics' Quarterly Census of Employment and Wages for contractor counts, and NOAA Storm Events and Climate Normals for hail and weather exposure. Market sizing applies published replacement cycles and average ticket prices to that stock — it is a model, not a measurement, and every assumption is visible inside the interactive report.

Is the Truckee Siding & Exterior market report free?

Yes. This page and the full interactive Truckee siding & exterior market file are open access — no account, no card and no sales call. The methodology, including every weight and known limitation, is published in full.

Data sources

Public data only. No proprietary panels, no estimates of estimates — every figure on this page traces to one of these.

Figures reflect the most recent published vintage of each source as of 2026-08-13. Market sizing is a model, not a measurement: it applies replacement cycles and average ticket prices to the housing stock. Service areas are whole metros, so a single branch serving a drive-time radius will address less than the totals shown.