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Greensboro Siding & Exterior Market

Replacement demand, competitive density and housing stock for siding & exterior in Greensboro-High Point, NC, on the same basis as every other US metro. Every figure is computed from current Census, BLS and NOAA data and traceable to its source.

Annual market size
$120.47M
siding & exterior replacement + new construction
Opportunity score
61.7
rank 164 of 935 metros
Owner-occupied homes
199,029
the buying population
Average home age
41 yrs
older stock replaces sooner

Market opportunity

How much siding & exterior work the Greensboro metro generates in a year, and what share of it a single branch or acquisition could realistically reach.

Demand and addressable value

Total siding & exterior demand, per year
$120.47Mreplacement plus new construction
Reachable within a service area
$66.26M55% of total
Realistic 3-year capture on entry
$1.99M3% of reachable
Jobs per year across the metro
8,353
Homes that can buy this work
139,320
Model ticket price
$16,500

Housing stock and households

Population
779,894
Households
311,795
Owner-occupied homes
199,029
Single-family detached homes
220,901
Median home value
$207,600
Median household income
$63,083
Median year built
1985ACS published median
Average home age
40.9 yearsweighted mean across the stock
Share built before 1980
43.4%
Single-family permits, per year
2,337

Competition and exposure

Specialty-trade contractors
1,326NAICS 238, all trades
Owner-occupied homes per contractor
150.1higher means less crowded
Construction employment
19,178
Average weekly construction wage
$1,381
Damaging hail events, last 10 years
76

Market insight

Computed from the component scores below — not written by hand, and not generated.

Greensboro, NC has an unusually large pool of addressable homes, real construction activity relative to its size and storm exposure that pulls replacement forward. That works out to 139,320 addressable homes and an effective replacement cycle of about 23 years, or $120M of siding & exterior a year.

Against that, the market has a mild climate that is easy on the envelope and housing too new to need you yet. Worth evaluating, though not obviously ahead of the alternatives — on these figures the market is raising its hand, not jumping out of its seat.

How Greensboro scores

Seven components, each a percentile against all 935 US metros. The opportunity score is their weighted average, tilted toward what siding & exterior specifically depends on.

61.7 out of 100 Rank 164 of 935
Market size Absolute dollars of work available 92 Growth Permit intensity and construction momentum 73 Ability to pay Household income and home values 48 Storm exposure Damaging hail, per 1,000 sq mi, last 10 years 73 Climate load Heating and cooling degree days 31 Open market Homes per specialty-trade contractor 35 Housing age Median age of the housing stock 31

The interactive market file adds the full component breakdown, the inputs behind every figure, side-by-side comparison with other metros, and a re-pricing against your own ticket and installed capacity.

Re-price this market on your own assumptions

Substitute your ticket and installed capacity and the file recalculates: what you could deliver here, how your pricing lands against local incomes, and what would have to be true for the case to hold. Open access, no account, and the result is a link you can put in a memo.

Build my Greensboro Siding & Exterior report →

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Other service lines in Greensboro

The same metro, sized for the other trades.

Nearby siding & exterior markets

Metros a Greensboro-based operator could reach.

Browse all published markets →

Compare against the rest of the country

This market on one page; the other 935 on two more.

Every US metro ranked by reachable siding & exterior demand — where there is most work to go after, and how crowded each market already is.

The model, every weight and every known limitation — what the score is made of, and where it is weakest.

Greensboro Siding & Exterior market — common questions

The questions worth answering before committing capital to a market.

How big is the Greensboro siding & exterior market?

The Greensboro-High Point, NC metro generates roughly $120.47M of siding & exterior demand a year, across about 8,353 jobs. That combines replacement work on the existing housing stock — 139,320 homes that can buy this service, cycling at the typical replacement interval — with siding & exterior work on new construction. A single operator serving part of the metro can realistically reach $66.26M of it.

Is Greensboro a good siding & exterior market to expand into?

Greensboro scores 61.7 out of 100 for siding & exterior, which ranks it 164 of 935 US metro areas. Greensboro, NC has an unusually large pool of addressable homes, real construction activity relative to its size and storm exposure that pulls replacement forward.

How many siding & exterior contractors are in Greensboro?

There is no metro-level count of siding & exterior firms specifically — the Bureau of Labor Statistics publishes establishments at the trade-group level. For the Greensboro-High Point, NC metro that is 1,326 specialty-trade contracting establishments (NAICS 238, covering roofing, siding, windows, gutters and the other exterior trades). That works out to 150.1 owner-occupied homes per contractor — the higher that number, the less crowded the market.

How old is the housing stock in Greensboro?

The average home in the Greensboro-High Point, NC metro is about 40.9 years old, and 43% of homes predate 1980. The median year of construction is 1985 — that figure and the average age are two different statistics and will not line up exactly, because the average is a weighted mean across every construction-year band while the median is only the midpoint. Housing age is the single strongest driver of siding & exterior replacement demand, because roofs, siding and windows are replaced on a cycle rather than bought on impulse.

Where does this Greensboro market data come from?

Public sources only: the US Census Bureau's American Community Survey and Building Permits Survey for housing and households, the Bureau of Labor Statistics' Quarterly Census of Employment and Wages for contractor counts, and NOAA Storm Events and Climate Normals for hail and weather exposure. Market sizing applies published replacement cycles and average ticket prices to that stock — it is a model, not a measurement, and every assumption is visible inside the interactive report.

Is the Greensboro Siding & Exterior market report free?

Yes. This page and the full interactive Greensboro siding & exterior market file are open access — no account, no card and no sales call. The methodology, including every weight and known limitation, is published in full.

Data sources

Public data only. No proprietary panels, no estimates of estimates — every figure on this page traces to one of these.

Figures reflect the most recent published vintage of each source as of 2026-08-13. Market sizing is a model, not a measurement: it applies replacement cycles and average ticket prices to the housing stock. Service areas are whole metros, so a single branch serving a drive-time radius will address less than the totals shown.