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Florence Siding & Exterior Market

Replacement demand, competitive density and housing stock for siding & exterior in Florence, SC, on the same basis as every other US metro. Every figure is computed from current Census, BLS and NOAA data and traceable to its source.

Annual market size
$24.27M
siding & exterior replacement + new construction
Opportunity score
52.0
rank 430 of 935 metros
Owner-occupied homes
51,607
the buying population
Average home age
40 yrs
older stock replaces sooner

Market opportunity

How much siding & exterior work the Florence metro generates in a year, and what share of it a single branch or acquisition could realistically reach.

Demand and addressable value

Total siding & exterior demand, per year
$24.27Mreplacement plus new construction
Reachable within a service area
$13.35M55% of total
Realistic 3-year capture on entry
$400.43K3% of reachable
Jobs per year across the metro
1,813
Homes that can buy this work
36,125
Model ticket price
$16,500

Housing stock and households

Population
199,675
Households
77,596
Owner-occupied homes
51,607
Single-family detached homes
57,330
Median home value
$158,800
Median household income
$53,874
Median year built
1984ACS published median
Average home age
40.3 yearsweighted mean across the stock
Share built before 1980
42.7%
Single-family permits, per year
761

Competition and exposure

Specialty-trade contractors
212NAICS 238, all trades
Owner-occupied homes per contractor
243.4higher means less crowded
Construction employment
3,378
Average weekly construction wage
$1,239
Damaging hail events, last 10 years
23

Market insight

Computed from the component scores below — not written by hand, and not generated.

Florence, SC has an unusually large pool of addressable homes, real construction activity relative to its size and comparatively few contractors chasing each home. That works out to 36,125 addressable homes and an effective replacement cycle of about 34 years, or $24M of siding & exterior a year.

The problem is household economics that will stretch to fund this work and a mild climate that is easy on the envelope. The arithmetic does not put this market ahead of others, and arithmetic is famously hard to charm.

How Florence scores

Seven components, each a percentile against all 935 US metros. The opportunity score is their weighted average, tilted toward what siding & exterior specifically depends on.

52.0 out of 100 Rank 430 of 935
Market size Absolute dollars of work available 72 Growth Permit intensity and construction momentum 79 Ability to pay Household income and home values 18 Storm exposure Damaging hail, per 1,000 sq mi, last 10 years 39 Climate load Heating and cooling degree days 19 Open market Homes per specialty-trade contractor 82 Housing age Median age of the housing stock 28

The interactive market file adds the full component breakdown, the inputs behind every figure, side-by-side comparison with other metros, and a re-pricing against your own ticket and installed capacity.

Re-price this market on your own assumptions

Substitute your ticket and installed capacity and the file recalculates: what you could deliver here, how your pricing lands against local incomes, and what would have to be true for the case to hold. Open access, no account, and the result is a link you can put in a memo.

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Other service lines in Florence

The same metro, sized for the other trades.

Nearby siding & exterior markets

Metros a Florence-based operator could reach.

Browse all published markets →

Compare against the rest of the country

This market on one page; the other 935 on two more.

Every US metro ranked by reachable siding & exterior demand — where there is most work to go after, and how crowded each market already is.

The model, every weight and every known limitation — what the score is made of, and where it is weakest.

Florence Siding & Exterior market — common questions

The questions worth answering before committing capital to a market.

How big is the Florence siding & exterior market?

The Florence, SC metro generates roughly $24.27M of siding & exterior demand a year, across about 1,813 jobs. That combines replacement work on the existing housing stock — 36,125 homes that can buy this service, cycling at the typical replacement interval — with siding & exterior work on new construction. A single operator serving part of the metro can realistically reach $13.35M of it.

Is Florence a good siding & exterior market to expand into?

Florence scores 52.0 out of 100 for siding & exterior, which ranks it 430 of 935 US metro areas. Florence, SC has an unusually large pool of addressable homes, real construction activity relative to its size and comparatively few contractors chasing each home.

How many siding & exterior contractors are in Florence?

There is no metro-level count of siding & exterior firms specifically — the Bureau of Labor Statistics publishes establishments at the trade-group level. For the Florence, SC metro that is 212 specialty-trade contracting establishments (NAICS 238, covering roofing, siding, windows, gutters and the other exterior trades). That works out to 243.4 owner-occupied homes per contractor — the higher that number, the less crowded the market.

How old is the housing stock in Florence?

The average home in the Florence, SC metro is about 40.3 years old, and 43% of homes predate 1980. The median year of construction is 1984 — that figure and the average age are two different statistics and will not line up exactly, because the average is a weighted mean across every construction-year band while the median is only the midpoint. Housing age is the single strongest driver of siding & exterior replacement demand, because roofs, siding and windows are replaced on a cycle rather than bought on impulse.

Where does this Florence market data come from?

Public sources only: the US Census Bureau's American Community Survey and Building Permits Survey for housing and households, the Bureau of Labor Statistics' Quarterly Census of Employment and Wages for contractor counts, and NOAA Storm Events and Climate Normals for hail and weather exposure. Market sizing applies published replacement cycles and average ticket prices to that stock — it is a model, not a measurement, and every assumption is visible inside the interactive report.

Is the Florence Siding & Exterior market report free?

Yes. This page and the full interactive Florence siding & exterior market file are open access — no account, no card and no sales call. The methodology, including every weight and known limitation, is published in full.

Data sources

Public data only. No proprietary panels, no estimates of estimates — every figure on this page traces to one of these.

Figures reflect the most recent published vintage of each source as of 2026-08-13. Market sizing is a model, not a measurement: it applies replacement cycles and average ticket prices to the housing stock. Service areas are whole metros, so a single branch serving a drive-time radius will address less than the totals shown.