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Clarksville Siding & Exterior Market

Replacement demand, competitive density and housing stock for siding & exterior in Clarksville, TN-KY, on the same basis as every other US metro. Every figure is computed from current Census, BLS and NOAA data and traceable to its source.

Annual market size
$42.46M
siding & exterior replacement + new construction
Opportunity score
60.8
rank 176 of 935 metros
Owner-occupied homes
75,252
the buying population
Average home age
33 yrs
older stock replaces sooner

Market opportunity

How much siding & exterior work the Clarksville metro generates in a year, and what share of it a single branch or acquisition could realistically reach.

Demand and addressable value

Total siding & exterior demand, per year
$42.46Mreplacement plus new construction
Reachable within a service area
$23.35M55% of total
Realistic 3-year capture on entry
$700.62K3% of reachable
Jobs per year across the metro
3,462
Homes that can buy this work
52,676
Model ticket price
$16,500

Housing stock and households

Population
328,626
Households
121,182
Owner-occupied homes
75,252
Single-family detached homes
95,060
Median home value
$229,400
Median household income
$66,210
Median year built
1994ACS published median
Average home age
33.4 yearsweighted mean across the stock
Share built before 1980
31.1%
Single-family permits, per year
1,975

Competition and exposure

Specialty-trade contractors
400NAICS 238, all trades
Owner-occupied homes per contractor
188.1higher means less crowded
Construction employment
3,764
Average weekly construction wage
$1,300
Damaging hail events, last 10 years
44

Market insight

Computed from the component scores below — not written by hand, and not generated.

Clarksville, TN has an unusually large pool of addressable homes, real construction activity relative to its size and households that can fund a job of this size. That works out to 52,676 addressable homes and an effective replacement cycle of about 35 years, or $42M of siding & exterior a year.

Against that, the market has housing too new to need you yet and a mild climate that is easy on the envelope. Worth evaluating, though not obviously ahead of the alternatives — on these figures the market is raising its hand, not jumping out of its seat.

How Clarksville scores

Seven components, each a percentile against all 935 US metros. The opportunity score is their weighted average, tilted toward what siding & exterior specifically depends on.

60.8 out of 100 Rank 176 of 935
Market size Absolute dollars of work available 82 Growth Permit intensity and construction momentum 92 Ability to pay Household income and home values 59 Storm exposure Damaging hail, per 1,000 sq mi, last 10 years 46 Climate load Heating and cooling degree days 38 Open market Homes per specialty-trade contractor 59 Housing age Median age of the housing stock 6

The interactive market file adds the full component breakdown, the inputs behind every figure, side-by-side comparison with other metros, and a re-pricing against your own ticket and installed capacity.

Re-price this market on your own assumptions

Substitute your ticket and installed capacity and the file recalculates: what you could deliver here, how your pricing lands against local incomes, and what would have to be true for the case to hold. Open access, no account, and the result is a link you can put in a memo.

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Other service lines in Clarksville

The same metro, sized for the other trades.

Nearby siding & exterior markets

Metros a Clarksville-based operator could reach.

Browse all published markets →

Compare against the rest of the country

This market on one page; the other 935 on two more.

Every US metro ranked by reachable siding & exterior demand — where there is most work to go after, and how crowded each market already is.

The model, every weight and every known limitation — what the score is made of, and where it is weakest.

Clarksville Siding & Exterior market — common questions

The questions worth answering before committing capital to a market.

How big is the Clarksville siding & exterior market?

The Clarksville, TN-KY metro generates roughly $42.46M of siding & exterior demand a year, across about 3,462 jobs. That combines replacement work on the existing housing stock — 52,676 homes that can buy this service, cycling at the typical replacement interval — with siding & exterior work on new construction. A single operator serving part of the metro can realistically reach $23.35M of it.

Is Clarksville a good siding & exterior market to expand into?

Clarksville scores 60.8 out of 100 for siding & exterior, which ranks it 176 of 935 US metro areas. Clarksville, TN has an unusually large pool of addressable homes, real construction activity relative to its size and households that can fund a job of this size.

How many siding & exterior contractors are in Clarksville?

There is no metro-level count of siding & exterior firms specifically — the Bureau of Labor Statistics publishes establishments at the trade-group level. For the Clarksville, TN-KY metro that is 400 specialty-trade contracting establishments (NAICS 238, covering roofing, siding, windows, gutters and the other exterior trades). That works out to 188.1 owner-occupied homes per contractor — the higher that number, the less crowded the market.

How old is the housing stock in Clarksville?

The average home in the Clarksville, TN-KY metro is about 33.4 years old, and 31% of homes predate 1980. The median year of construction is 1994 — that figure and the average age are two different statistics and will not line up exactly, because the average is a weighted mean across every construction-year band while the median is only the midpoint. Housing age is the single strongest driver of siding & exterior replacement demand, because roofs, siding and windows are replaced on a cycle rather than bought on impulse.

Where does this Clarksville market data come from?

Public sources only: the US Census Bureau's American Community Survey and Building Permits Survey for housing and households, the Bureau of Labor Statistics' Quarterly Census of Employment and Wages for contractor counts, and NOAA Storm Events and Climate Normals for hail and weather exposure. Market sizing applies published replacement cycles and average ticket prices to that stock — it is a model, not a measurement, and every assumption is visible inside the interactive report.

Is the Clarksville Siding & Exterior market report free?

Yes. This page and the full interactive Clarksville siding & exterior market file are open access — no account, no card and no sales call. The methodology, including every weight and known limitation, is published in full.

Data sources

Public data only. No proprietary panels, no estimates of estimates — every figure on this page traces to one of these.

Figures reflect the most recent published vintage of each source as of 2026-08-13. Market sizing is a model, not a measurement: it applies replacement cycles and average ticket prices to the housing stock. Service areas are whole metros, so a single branch serving a drive-time radius will address less than the totals shown.