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Brunswick Siding & Exterior Market

Replacement demand, competitive density and housing stock for siding & exterior in Brunswick-St. Simons, GA, on the same basis as every other US metro. Every figure is computed from current Census, BLS and NOAA data and traceable to its source.

Annual market size
$14.98M
siding & exterior replacement + new construction
Opportunity score
44.8
rank 640 of 935 metros
Owner-occupied homes
32,331
the buying population
Average home age
37 yrs
older stock replaces sooner

Market opportunity

How much siding & exterior work the Brunswick metro generates in a year, and what share of it a single branch or acquisition could realistically reach.

Demand and addressable value

Total siding & exterior demand, per year
$14.98Mreplacement plus new construction
Reachable within a service area
$8.24M55% of total
Realistic 3-year capture on entry
$247.16K3% of reachable
Jobs per year across the metro
1,202
Homes that can buy this work
22,632
Model ticket price
$16,500

Housing stock and households

Population
114,345
Households
46,237
Owner-occupied homes
32,331
Single-family detached homes
35,344
Median home value
$221,400
Median household income
$64,819
Median year built
1990ACS published median
Average home age
37.5 yearsweighted mean across the stock
Share built before 1980
35.6%
Single-family permits, per year
654

Competition and exposure

Specialty-trade contractors
211NAICS 238, all trades
Owner-occupied homes per contractor
153.2higher means less crowded
Construction employment
1,906
Average weekly construction wage
$1,165
Damaging hail events, last 10 years
8

Market insight

Computed from the component scores below — not written by hand, and not generated.

Brunswick, GA has real construction activity relative to its size, an unusually large pool of addressable homes and households that can fund a job of this size. That works out to 22,632 addressable homes and an effective replacement cycle of about 41 years, or $15M of siding & exterior a year.

The problem is a mild climate that is easy on the envelope and little storm activity to pull work forward. The arithmetic does not put this market ahead of others, and arithmetic is famously hard to charm.

How Brunswick scores

Seven components, each a percentile against all 935 US metros. The opportunity score is their weighted average, tilted toward what siding & exterior specifically depends on.

44.8 out of 100 Rank 640 of 935
Market size Absolute dollars of work available 59 Growth Permit intensity and construction momentum 85 Ability to pay Household income and home values 55 Storm exposure Damaging hail, per 1,000 sq mi, last 10 years 20 Climate load Heating and cooling degree days 5 Open market Homes per specialty-trade contractor 37 Housing age Median age of the housing stock 16

The interactive market file adds the full component breakdown, the inputs behind every figure, side-by-side comparison with other metros, and a re-pricing against your own ticket and installed capacity.

Re-price this market on your own assumptions

Substitute your ticket and installed capacity and the file recalculates: what you could deliver here, how your pricing lands against local incomes, and what would have to be true for the case to hold. Open access, no account, and the result is a link you can put in a memo.

Build my Brunswick Siding & Exterior report →

Or open the interactive market report →

Other service lines in Brunswick

The same metro, sized for the other trades.

Nearby siding & exterior markets

Metros a Brunswick-based operator could reach.

Browse all published markets →

Compare against the rest of the country

This market on one page; the other 935 on two more.

Every US metro ranked by reachable siding & exterior demand — where there is most work to go after, and how crowded each market already is.

The model, every weight and every known limitation — what the score is made of, and where it is weakest.

Brunswick Siding & Exterior market — common questions

The questions worth answering before committing capital to a market.

How big is the Brunswick siding & exterior market?

The Brunswick-St. Simons, GA metro generates roughly $14.98M of siding & exterior demand a year, across about 1,202 jobs. That combines replacement work on the existing housing stock — 22,632 homes that can buy this service, cycling at the typical replacement interval — with siding & exterior work on new construction. A single operator serving part of the metro can realistically reach $8.24M of it.

Is Brunswick a good siding & exterior market to expand into?

Brunswick scores 44.8 out of 100 for siding & exterior, which ranks it 640 of 935 US metro areas. Brunswick, GA has real construction activity relative to its size, an unusually large pool of addressable homes and households that can fund a job of this size.

How many siding & exterior contractors are in Brunswick?

There is no metro-level count of siding & exterior firms specifically — the Bureau of Labor Statistics publishes establishments at the trade-group level. For the Brunswick-St. Simons, GA metro that is 211 specialty-trade contracting establishments (NAICS 238, covering roofing, siding, windows, gutters and the other exterior trades). That works out to 153.2 owner-occupied homes per contractor — the higher that number, the less crowded the market.

How old is the housing stock in Brunswick?

The average home in the Brunswick-St. Simons, GA metro is about 37.5 years old, and 36% of homes predate 1980. The median year of construction is 1990 — that figure and the average age are two different statistics and will not line up exactly, because the average is a weighted mean across every construction-year band while the median is only the midpoint. Housing age is the single strongest driver of siding & exterior replacement demand, because roofs, siding and windows are replaced on a cycle rather than bought on impulse.

Where does this Brunswick market data come from?

Public sources only: the US Census Bureau's American Community Survey and Building Permits Survey for housing and households, the Bureau of Labor Statistics' Quarterly Census of Employment and Wages for contractor counts, and NOAA Storm Events and Climate Normals for hail and weather exposure. Market sizing applies published replacement cycles and average ticket prices to that stock — it is a model, not a measurement, and every assumption is visible inside the interactive report.

Is the Brunswick Siding & Exterior market report free?

Yes. This page and the full interactive Brunswick siding & exterior market file are open access — no account, no card and no sales call. The methodology, including every weight and known limitation, is published in full.

Data sources

Public data only. No proprietary panels, no estimates of estimates — every figure on this page traces to one of these.

Figures reflect the most recent published vintage of each source as of 2026-08-13. Market sizing is a model, not a measurement: it applies replacement cycles and average ticket prices to the housing stock. Service areas are whole metros, so a single branch serving a drive-time radius will address less than the totals shown.